Someone forwarded this video. Was supposed to be a Marketing lesson, and how projection of words are pivotal in marketing.
It is curious, however, when I thought about 'Dog' biscuits. In the mid seventies and a little after, I was in the National Defence Academy, or, NDA. At reveille, we cadets, would rush to the Tearoom, for our morning mug of tea. Alongside, we were given two biscuits, which were strangely called 'Dog' biscuits. I don't know the history behind that name but we didn't mind the name for we cadets were forever famished and just gobbled them up without much ado.
But the story goes just a little further...
We have, what we call Quarterly Messing Meetings in the Forces where the folks dining in a particular Mess would voice their opinion about the standard of messing in that Mess. In NDA, of course, no such formal meeting was held with respect to the messing in the Cadets' Mess. But, once in a while the Cadet Sergeant Major (CSM) - he was of the senior most term - would take a muster of all cadets before we marched for dinner and ask our opinion about the standard of messing in the Cadets' Mess. I remember, in my third term, in one such muster I mumbled under breath, 'Sir, the biscuits in the morning are fine, but can we at least change the name of the biscuits from 'Dog biscuits' to something else?'
Immediately, late Vivek Chopra, my coursemate, shushed me and said, 'Shut up you idiot, unless you want to roll in the ground floor corridor throughout the night.'
And, I did shut up.
I don't know what those biscuits are called now. Anyone?